Behind the scenes of strategic writing
My mission is to help ambitious entrepreneurs build their empires and talented professionals accomplish their career dreams.
Here’s the story of how it became my vocation?
Do you want to hear a secret?
I was never supposed to become an entrepreneur.
When I graduated from university – and long before that – my dream was to become a news journalist. More specifically: a foreign correspondent in Paris.
After graduation, with my master’s in social sciences in hand, I ended up working in magazines. I loved specialising in health, wellbeing, nutrition and psychology and found my passion in conducting background research and interviews to tease out the most fascinating stories.
I took great pleasure in diving into writing and editing articles and turning difficult, complex and often messy-looking topics into engaging and interesting texts that educated both me and my audience.
Writing was, and still is, where I feel at home.
However, strategic writing is much more than writing well
After an international move from Finland to Switzerland, where I still live, I switched journalism to corporate communications and public relations.
Working in a press agency was like doing another university degree, this time in managing multi-stakeholder projects, budgets and teams of in-house and freelancer experts.
The exhilaration of getting to know a new client was followed by detective work to understand their goals and find the best ways to reach and exceed them.
My background in journalism was also brought to a sharp focus: in the world of corporate communications and marketing writing, the backbone of ethics and authenticity helped me communicate my clients’ messages in a way that stood out and brought results but also felt aligned with their mission and values.
Then, something changed
And though the change had nothing to do with work, it turned my professional life into a completely new position.
Becoming a mom sparked a motivation to explore other professional paths and led to the birth of Pauliina Rasi Communications, a strategic writing agency I’ve been running since 2018.
Now you can benefit from my passion
Today, I’m grateful and happy to use the skills developed throughout my career to help my clients reach their goals through writing and written content:
- Utilise the strategic focus to support entrepreneurs and businesses in leveraging content for business growth.
- Turn my writing skills and style to create tailored content for and with teams and organisations to get their message across.
- Share the practical tools and templates via training to teach other entrepreneurs, professionals and teams write better and with more confidence.
And though I am not a foreign correspondent in Paris, I do similar things: decrypt foreign worlds and make them easily understandable for others, be it via clarifying their strategy or turning their message into an article. So that my clients can keep turning their career dreams into their realities and making the impact they are looking to make.
Turn your words into career and business success!
From "Written-For-You" to "Write-It-Yourself", take your business and career to the next level.
