Grow the Social Media Audience through a Strong Strategy

“Pauliina came in to support our Social Media communication in order to increase visibility and awareness of the Foundation’s fellowship programme. Thanks to regular meetings and a solid plan we more than doubled the account follower count in six months.“

Accelerated business launch with the right support

“When relaunching my team-building business post-COVID, I was busy focusing on business development and workshop delivery. I decided to outsource website writing and thought-leadership content marketing to Pauliina Rasi Communications so that I could focus my efforts as a Founder on revenue-making priorities.

Collaborating with Pauliina has saved me time (and, therefore, money) and helped accelerate the relaunch of my business. If you are also a business entrepreneur in the growth stage, where you need to make smart choices and outsource certain marketing tasks to a qualified and experienced professional, then I recommend Pauliina. She is a delight to work with, and she is fast, structured, and collaborative in her approach.”

Spot-on video scripts

“Collaborating with Pauliina on our video script was enjoyable and effortless! We’re impressed with her ability to capture the essential message and turn it to captivating copy – and then adjusting it to different companies and platforms.”

Better and better organised reports 

“As an advocacy organisation, publishing accurate reports is a key activity for Recourse. Pauliina Rasi and her team have played a vital role in supporting us not only in producing well-proofed reports but also in helping us to organise our publishing schedules. We have particularly appreciated their flexibility and support when timing has shifted, and their ability to provide advice to ensure we continue to improve.”

Stakeholder engagement through targeted content

“Pauliina and her team helped us deliver a professional and smart newsletter in a timely way – and now we have a refreshed newsletter template to help us deliver similar newsletters going forward!

Pauliina’s team supported us in refining and improving the template. 

The planning meeting established very clear goals and parameters for the work, meaning that we had a clear outline of what needed to be delivered and by when. We were very happy with the open rate of the email and the feedback we received from readers.

I would recommend Pauliina to any organisation needing extra communications support or help with redesign or brand refresh. She is efficient, creative and supportive.”

“When I started working with Pauliina, I felt stuck and lacked inspiration. I didn’t know what to write about and rarely published my personal opinions. 

Working with Paulina provided results very quickly. The number of weekly visits to my profile has more than doubled and my follower base has grown organically from 1850 to over 2400 in only three months. I have increased the turnover with my clients, attracted new clients and I’m regularly approached by media and recruiters.

I recommend working with Pauliina for professionals who want to increase their visibility on LinkedIn, either to sell their services or to share their expertise. ”

“Pauliina’s workshop, ‘Writing Frameworks for Effortless & Authentic Social Media Posts,’ hosted in our Humane Marketing Circle community, was a game-changer for our members.

Pauliina has a unique talent for simplifying the complex, making it easy for entrepreneurs to write about themselves and their brands in a way that feels accessible and authentic. Her workshop provided practical tools and strategies that are perfect for those who aren’t professional writers but still want to effectively share their work with their network.

The framework Pauliina explained was easy to implement and we were able to celebrate instant results. Thank you, Pauliina, for your invaluable insights and support!”

Flexibility and structure

“As a solopreneur, I used to work so hard on my marketing without getting results and turning followers into clients. I felt confused about how to direct my efforts and took dozens of online courses promising me great results.

After I started working with Pauliina, everything changed. I understand how to structure my campaigns and nurture clients. We rewrote my website to focus on my clients’ needs, and we closely analysed my social media efforts and created a plan to make them more effective.

What was especially helpful to me was the way how Pauliina broke everything down into bite-size pieces and guided me throughout the process. It is one thing to give advice and another thing to help a client accomplish the advice!

Pauliina listens carefully and comes up with many paths towards her client’s goals. I appreciate this choice and flexibility, especially as life throws curve balls and we cannot accomplish the original goals.”

“We contracted Pauliina to help us develop an easy-to-understand course on networking skills for our grantees. Not only did she deliver a well-designed course within tight timelines, but also deeply understood the finer elements of managing technical skills with genuine relationship building. The grantees really appreciated her perspectives and step-by-step approach. We intend to continue using many of the universal perspectives presented in the course in the future as well.

Working with her was a pleasure. She is super responsive, a great listener, and very professional in the deliverables. I would highly recommend her to anyone who needs a thought partner to help crystallize an idea and to take the idea from conceptualization all the way to execution.”

Order to Chaos

“Pauliina’s ‘Content Crescendo’ programme is clear and very well thought out! I reached out to her for support, because despite having a lot of content ideas, I was lacking a real content management system.

We started with an overall marketing audit, which was followed by step-by-step guidance and templates. This brought order to chaos!

My LinkedIn followers have doubled in size, my email list has grown, and engagement is increasing as well. The average email open rate is 47%, which I’m very pleased with. One of my favourite tools was the content planner template which gives me a terrific visual to plan content on a monthly basis. I really enjoyed our work together over the last 3 months and feel much more confident about marketing!”

“Working with Pauliina has been instrumental for gaining focus and momentum with my content creation – two things that are vital when you are in charge of your own PR and Communication activities.

Pauliina helped me to structure a realistic PR plan and create a framework to get me started (and sometimes unstuck).

As a result, my content gets done, I’ve increased my visibility in front of new audiences and had new leads coming in – and old leads are converting!“

“Pauliina is a master of creating flexible, resilient, and reliable systems for marketing. She set up important content planning, production and delivery systems and strategies that continue to shape our business’ practices to this day and ones that I will take with me throughout my career.

Pauliina’s knowledge, insights and expertise was an incredibly important asset to consolidating our brand and growing our thought leadership in the sector. She was ready for any and all opportunities, projects and challenges which is incredibly important in small / growth business environments. She introduced a great balance of stability through communication and content planning systems as well as the freedom to try new and creative methods in our marketing. 

“I had the pleasure of working with Pauliina to craft a strategy for my new business and online presence. Her empathetic approach provided invaluable guidance, helping me navigate through uncertainty (and overwhelm!).

Pauliina’s exceptional organisational skills brought much-needed order to my (internal) chaos, offering reassuring stability. With her support, I gained clarity, practical starting points, and a roadmap for progress. She helped me talk out the overwhelm turning it into manageable tasks.

It made the journey feel much more manageable. I highly recommend working with her to give yourself the support and leverage you need.” 

“I cannot recommend Pauliina highly enough! She’s helped me raise my profile on LinkedIn and elsewhere and guided me tofind what’s best for me and my particular business. I’ve learned a lot about creating and organizing my content from her.”

“As a start-up with a small team, we are aiming to get more visibility in the media, but also need to manage a lot of other priorities. Thanks to working with Pauliina, we were able to establish a clear and actionable plan and priorities for different projects.”

Great fit for client magazines

“Pauliina understands how to combine quality journalism with the special requirements of customer magazines. Collaboration with her is always effortless: deadlines are met, the results are of high quality and it is just impossible not to get along with her!”