Portfolio – Copywriting & Content Creation
Website that makes your business shine
Janene Liston, The Pricing Lady, has an amazing business – and her website reflects that!
“I’m so glad I decided to work with Pauliina on my website – she was amazing. She was a master at helping me tease out just the right messages to deliver. If you’re looking for help with communications in your business, I can only recommend you give Pauliina a call.”
Blog articles to grow your audience
Surveyeah, a global consumer survey and marketing research platform, wanted to attract more visitors with quality articles on their blog.
“Thanks to consistent blog content, we have 52% more unique website visitors and the page views have grown by 250%. Visitors spend more time on the site than before, the conversion rate is up and the bounce rate is down.”
Case Study connects with clients
SaaS company Teamup wished to illustrate the value of their service to potential clients through a client case study.
Connect with an international audience
Architecture company Masini Studio creates luxurious bespoke projects for an international clientele. Hence, they needed an English version of the website content based on the existing French site, to communicate their vision.
Add value through blog articles
Improving productivity is at the heart of the mission of the SaaS platform Teamup, and this blog article series adds value to readers while highlighting the unique features of the product. Have a look at two examples below!
“I’ve been really impressed by Pauliina’s work as a copywriter. She not only produces excellent content (articles and social media posts) with a strategic focus but also knows how to adopt a relevant style and build in natural links to a clear call-to-action – which is not easy to do.”
Grow the Social Media Audience through a Strong Strategy
“Pauliina came in to support our Social Media communication in order to increase visibility and awareness of the Foundation’s fellowship programme. Thanks to regular meetings and a solid plan we more than doubled the account follower count in six months.“
Tell your unique story
Rhéa Galerie, a Zurich-based gallery displaying fine Classical, Egyptian and Near Eastern Antiquities has a unique approach and story. What. anadventure to share it via concise website copy!
“I highly recommend Pauliina! She did a very good job on our new website.”
Spot-on video scripts
“Collaborating with Pauliina on our video script was enjoyable and effortless! We’re impressed with her ability to capture the essential message and turn it to captivating copy – and then adjusting it to different companies and platforms.”
Quality Copy can grow your audience and business, too
testimonials – strategy & Training
Establish a communications and content strategy that supports the sales strategy and brand building in growth stage
whatimpact.com, a match-making platform for social value partnerships
what THE client says
Having Pauliina planning whatimpact.com sales related communication strategy and building practices for our team for systematic content creation and digital channel distribution built a backbone to inhouse communications we have today.
She also hosted several workshops helping us to build customer personas and more focused messaging to attract customer sign ups to our platform. Her background as a journalist supported our PR efforts. I warmly recommend her services to solve various communication challenges!
Create a self-study online programme for climate organisations to support them in developing networking and relationship building skills.
Growald Climate Fund, a high-impact venture philanthropy fund catalyzing the rapid transition to a clean energy future
What the client says
“We contracted Pauliina to help us develop an easy-to-understand course on networking skills for our grantees. Not only did she deliver a well-designed course within tight timelines, but also deeply understood the finer elements of managing technical skills with genuine relationship building. The grantees really appreciated her perspectives and step-by-step approach. We intend to continue using many of the universal perspectives presented in the course in the future as well.
Working with her was a pleasure. She is super responsive, a great listener, and very professional in the deliverables. I would highly recommend her to anyone who needs a thought partner to help crystallize an idea and to take the idea from conceptualization all the way to execution.”
Clarity of messaging in less than one hour
“When I launched my new masterminds concept, I had a clear idea of what I wanted to communicate. However, I was unsure of how best to get the message across in a way that worked both for me and for my audience, so I booked a Breakthrough Session with Pauliina.
Through a few questions, Pauliina understood the strengths of the mastermind concept and the value it added and distilled them into three pillars of communication. The framework made it easy for me to keep my message clear and simple and communicate with it consistently.
Having clarity also helped me gain confidence in my message, which in turn made it easy to post actively and get my idea in front of more people.
The Breakthrough Session is a great option for anyone who knows what they want to say but struggle to find the right words to use. Share your idea with Pauliina and let her work her magic!”
Establish a communication and PR strategy to strengthen the professional brand and thought-leadership, reach new audiences and convert them into clients
Uncover, branding consultancy that drives change
What THE client says
“Working with Pauliina has been instrumental for gaining focus and momentum with my content creation – two things that are vital when you are in charge of your own PR and Communication activities.
Pauliina helped me to structure a realistic PR plan and create a framework to get me started (and sometimes unstuck).
As a result, my content gets done, I’ve increased my visibility in front of new audiences and had new leads coming in – and old leads are converting!“
“When I started working with Pauliina, I felt stuck and lacked inspiration. I struggled to identify topics that would resonate with different audiences in my network and I rarely published my personal opinions.
Working with Paulina provided results very quickly. The number of weekly visits on my profile has more than doubled and my posts are generating engagement and comments. My follower base has grown organically from 1850 to over 2400 in only three months.
I recommend working with Pauliina for professionals who want to increase their visibility on LinkedIn, either to sell their services or to share their expertise. I have increased the turnover with my clients, attracted new clients and I’m regularly approached by media and recruiters. I’m impressed with the clear and visible results we got in such a short period of time.”
“Pauliina is a master of creating flexible, resilient, and reliable systems for marketing. She set up important content planning, production and delivery systems and strategies that continue to shape our business’ practices to this day and ones that I will take with me throughout my career.
Pauliina’s knowledge, insights and expertise was an incredibly important asset to consolidating our brand and growing our thought leadership in the sector. She was ready for any and all opportunities, projects and challenges which is incredibly important in small / growth business environments. She introduced a great balance of stability through communication and content planning systems as well as the freedom to try new and creative methods in our marketing.
Establish a communication strategy that supports lead generation and grows the audience, all while remaining manageable for a small team
TS Home Decor, a sustainable home decoration and furniture company
what THE client says
I was struggling to address my dream audience and instead I was trying to please everyone. Jumping from one project to another without getting results!
Pauliina helped me clarify my communication and find my unique voice. Now I know what to do, where, when and how to express my brand through content. Thanks to consistent content creation, my Instagram and Pinterest accounts have grown!
Create a content strategy and a concrete content plan which supports business goals
RyllaYoga, a yoga and mindfulness studio
What THE client says
Social media always felt like a huge set of massive swimming pools – and I didn’t know how to swim! Working with Pauliina has given me the tools I need not only to dip my toes in, but to swim with ease and grace. I needed confidence and that’s what I got. Thank you Pauliina!
“Pauliina was of great help with communication when I launched my natural cosmetics company &TheGreen. I was a little all over the place, but Pauliina helped me focus on one channel and came up with good ideas for newsletter content. She also helped me revise my existing website content and email campaigns. I really recommend working with her!”
“Pauliina helped me rework my LinkedIn landing page and increase activity on my profile. We created a strategic communications plan that I now renew weekly and follow as closely as I can. I am happy to recommend Pauliina to anyone who needs a stronger, greater presence online.
Pauliina is an experienced strategic communicator and journalist. Coupled with her expertise at handling digital platforms, Pauliina is reliable, constructive, professional and friendly and is always willing to help her clients achieve their communication objectives.”
“I cannot recommend Pauliina highly enough! She’s helped me raise my profile on LinkedIn and elsewhere and guided me tofind what’s best for me and my particular business. I’ve learned a lot about creating and organizing my content from her.”
Your audience is missing out on your content – gain clarity and confidence and convince your dream audience!
portfolio – journalism & media
Magazine article about the differences in early-stage education systems between Finland and Switzerland
Sanoma Media, one of the biggest magazine publishing houses in Finland
“Pauliina is a reliable writer who interviews experts with precision and expresses herself clearly even on complicated topics. She easily creates comprehensible texts, always having the reader at the centre.”
Create an actionable PR and media strategy for an early-stage start-up to improve visibility and gain media attention
Green Planet Astronauts, a vegan-based baby food innovator
“As a start-up with a small team, we are aiming to get more visibility in the media, but also need to manage a lot of other priorities. Thanks to working with Pauliina, we were able to establish a clear and actionable plan and priorities for different projects.”
Great fit for client magazines
“Pauliina understands how to combine quality journalism with the special requirements of customer magazines. Collaboration with her is always effortless: deadlines are met, the results are of high quality and it is just impossible not to get along with her!”
Series of travel articles targeted to quality conscious travellers and offering information and experiences for all travel-enthusiasts
Taloustaito, Finnish finance and lifestyle online magazine
Press release to announce the call for projects to find and attract the best cancidates for a new round of start-up accelerator
Accelerate2030, start-up accelerator program for companies aiming to reach the UN Sustainable Development Goals
Special article presenting and comparing different systems in oral health care in different European countries
Finnish Dental Association, association of oral health care professionals in Finland
get your dream audience line up behind your door!