Top-quality copywriting gets your message across
But what to do when you don’t have enough hands on deck?
I can write all this for you:
Articles, blogs and e-books
Distil your organisation’s and in-house specialists’ expertise into articles and social media content that communicates your core message and captivates the audience’s attention.
Campaigns & comms materials
Use content creatively to launch a new product or service, or to raise awareness on a new initiative! I’ll help you create a strategic campaign concept and turn it into content.
Editing & Proof-reading
Support in-house writers and improve content quality by adding a round of proofreading to your process. An external pair of eyes turns high-quality content into an engaging experience.
Sparring & Strategy support
Don’t you know how to communicate an idea and what kind of content is needed? Sparring partnership clarifies your goals and ensures your message hits the mark.
“Pauliina’s help in copywriting was like a breath of fresh air on our content.
Looking at things from a new perspective, she captures the brand message and tone of voice easily. Working with her has helped our team communicate our mission in a clear and engaging way.”
Is your message falling flat? Not on my watch!
Turn your vision into a reality through tailored content.
To write in house or hire a copywriter?
reacrea That’s a question many teams ponder – and it is a big one!
Should we write in-house or hire a freelance writer?
I won’t even try to pretend there is a one-size-fits-all answer to that question.
But I can tell you what I bring to the table when I’m asked to join a writing team:
- New ideas and points of view. As an outsider, I notice things your team might take for granted and can help you communicate those gems to a wider audience.
- Strategic expertise. Thanks to my background in strategic communications, I can help your team spar about strategic goals and improve communications outcomes.
- Storytelling skills. Years in journalism equipped me with a flair for spotting interesting stories and telling them in a captivating way.
- Accountability and regularity. We can set up a long-term collaboration where I take charge of all the planning – to ensure you never need to stress about content or miss a deadline!
Every project is unique, and we always start a project with a strategy session and evaluate success as we go.
My goal is very simple: help you and your team reach more people and reach your wildest dreams and goals thanks to high-quality content!
This is how content supports teams’ success:
“As an advocacy organisation, publishing accurate reports is a key activity for Recourse. Pauliina Rasi and her team have played a vital role in supporting us not only in producing well-proofed reports but also in helping us to organise our publishing schedules.
We have particularly appreciated their flexibility and support when timing has shifted, and their ability to provide advice to ensure we continue to improve.”
“Pauliina delivered an easy-to-understand course on networking skills for our grantees. Not only did she create a well-designed course within tight timelines, but also deeply understood the finer elements of managing technical skills with genuine relationship building.
I would highly recommend her to anyone who needs a thought partner to help crystallize an idea and to take the idea from conceptualization all the way to execution.”
Improve conversion, reach the right people and make an impact!
Let’s talk about how high-quality copywriting can help your team reach our goals.
Content can do these things for your business:
“Pauliina has helped us get amazing results with content! We have 52% more unique website visitors and the page views have grown by 250%.
Visitors spend more time on the site than before, and the conversion rate is up. Consistent content creates more credibility for our company and encourages website visitors to get in touch with us.”
“I’ve been really impressed by Pauliina’s work as a copywriter.
She not only produces excellent content (articles and social media posts) with a strategic focus but also knows how to adopt a relevant style and build in natural links to a clear call-to-action – which is not easy to do.”
“I’m so glad I decided to work with Pauliina on my website – she was amazing. She is a master at helping me tease out just the right messages to deliver.
If you’re looking for help with communications in your business, I can only recommend you give Pauliina a call.”
“Pauliina planned whatimpact.com’s sales-related communication strategy and set up practices for our team for systematic content creation and digital channel distribution. That built the backbone of our in-house communications. Her background as a journalist supported our PR efforts.
I warmly recommend her services to solve various communication challenges!”
Write your way to results
(or let me do it for you!)
