Writing strategy helps small businesses get bigger
But how?
With “Content Crescendo”!
The “Content Crescendo” program is designed for entrepreneurs and leaders who want to get results through their content.
It guides you through the four essential steps:
1
First, know what to say
You’ll clarify your message, so that, whenever you’re writing or speaking about your work, you’ll know what to say to make the right impact.
2
And where to say it
You’ll polish your channels, such as your website and social media, to ensure your message gets across clearly and reaches the right people.
3
Create content effortlessly
You’ll create a content plan that maximises the results, minimises the time spent on content creation and is easily adjustable, when your situation changes.
4
Sell your ideas authentically
You’ll learn to sell your product, service, expertise and ideas through your words – in a way that aligns with your personality and values.
“Before working with Pauliina, I procrastinated a lot, did my content last minute and struggled to find good content ideas! Despite hiring help, working through tons of D-I-Y resources and trying different platforms, I found it hard to market my business consistently through content.
Thanks to the strategy work we did together, I can now better connect the dots between my business goals and content ideas. I feel more confident about my message and I have a structured approach to my content projects. And while there is so much value to gain from Pauliina’s expertise, she was also really good at being a supportive sparring partner and a confidence builder.”
The best news: this program meets you where you are and adapts to your needs.
Let’s talk about how it can help you get where you want to go – faster.
4 questions about “Content Crescendo”
What does the program include?
You get access to online learning material and tools online to build a solid writing strategy. You’ll also get writing templates that make writing about your work easier.
Do I get 1:1 support?
You choose how many 1:1 meetings you need! We meet regularly to tailor your strategy, answer your questions and provide feedback to improve your content.
When will I see the results?
It takes at least 3-4 months to test different strategies and see the first results. This is why the program lasts a minimum of four months and can be extended if you need long-term support.
How much does it cost?
The program is tailored to your needs, so the pricing varies depending on how much 1:1 support you’d like to invest in and how long we work together. The packages start from 2400 Swiss francs.
“I came to Pauliina to re-write my offer page. This is not at all what she did for me and you know what? It was so much better this way!
With Pauliina’s and her strategy program’s help, I have completely rewritten my website and harmonized all my content online and beyond. I feel empowered to share my message and my mission in a much more comprehensive way now. My clients can finally understand the incredible things I have to offer and are better guided towards booking me. Thank you so much Pauliina for daring to ignore my initial request and giving me so much more.”
But is this the right fit for you?
Let’s talk and find out!
These are the benefits the participants love the most!
“I had been very active on social media but very haphazard, with little structure or strategy. I had no idea if my message was getting to the right people or whether I was just throwing it into a void.
Working with Pauliina gave me great confidence in what I was doing well and helped me tweak areas where I was a bit lost. I found it especially helpful to think about the goal of different posts: whether it’s to widen my audience, nurture interested leads into clients or promote my offers. I’m also posting less than before but I’m more strategic with my posts and putting more personality in them.”
“When I started working with Pauliina, I struggled to identify topics that would resonate with my network and I rarely published my personal opinions. However, working in consulting, it’s important for me to have an online presence and stay in touch with my network.
Soon after I started to work with Pauliina, the number of weekly visits to my profile more than doubled and my posts are generating engagement and comments. My follower base has grown organically from 1850 to over 2300 in only three months. I have increased the turnover with my clients and attracted new clients and I’m regularly approached by the media. I’m impressed with the clear and visible results we got in such a short period of time.”
And you also get these extra perks
Accountability support
Even between our meetings, I won’t let you drop. You’ll get accountability support and answers to your questions via email.
Co-working events
Once a month, we gather together for a virtual co-working session to help you carve out more time for writing and content creation.
Personal feedback
Between 1:1 metings, you can reach out to get feedback on your writing. If you get stuck with your content, support is just one message away.
Workshops & events
In addition, you’ll geet invites to workshops and events to work on specific writing skills and widen your content creation skillset.
You can write your way to business and career success
Take the first step today!
How is my approach to writing and content strategy different?
My mission is to help ambitious business owners and leaders grow and conquer the world with their amazing services and ideas.
However, many tools and strategies that can be found by googling, apply to big teams and organisations.
Implementing them to a one-star show or an individual leader can lead to unnecessary exhaustion and stress.
And when you don’t feel good about your online presence and content writing, you’re more likely to let it fall by the wayside.
That’s why the “Content Crescendo” approach emphasises these key values:
1. Adaptability. The program is flexible and tailored to meet your needs, wherever you are. There are no “must-haves” and “shoulds” in Content Crescendo and all the tools and strategies adjust to your needs.
2. Focus on results. Your time is valuable. The program focuses on generating results for your business or career, and we’ll determine these goals at the beginning of the program.
3. Authenticity. Your writing stems from your personality and values. Special attention is paid to keeping all your projects and content authentic, so you can stand behind your words.
As a bonus, I want you to enjoy the process and have fun!
Confidence, sparring and clarity – What do you need the most?
“Social media always felt like a huge set of massive swimming pools – and I didn’t know how to swim!
Working with Pauliina has given me the tools I need not only to dip my toes in but to swim with ease and grace. I needed confidence and that’s what I got.”
“Pauliina is an experienced strategic communicator and former journalist, with expertise in handling digital platforms. She is reliable, constructive, professional and friendly and is always willing to help her clients achieve their communication goals.
Pauliina is also great with follow-up. I am happy to recommend her to any of my professional colleagues and friends who feel that they need a stronger and more convincing presence on LinkedIn or other sites.”
“Pauliina has proven to be a very effective sparring partner in thinking about and articulating my communications strategy.
She provides structure, sharp insights and a framework that helps you move into action mode. I highly recommend her!”
It’s your turn to shine!
Let your content crescendo and fulfil your career and business dreams.
