Pauliina Rasi, Copywriter, Trainer and Strategic Writing Partner for Mission-Driven Entrepreneurs

Turn Your Words into Real-life Results

 

I’m Pauliina, your strategic writing partner!

With my inquisitive nature and journalism background, I help you unclutter your message and share it with the world.

Instead of wondering what to say or how to say it, you can skip straight to the good part:

Creating content that helps you reach your business and career goals!

Strategic writing support for mission-driven goal-getters

What do you need help with?

Written-With-You

Writing strategy

You're an entrepreneur or business leader: 

Who knows what you want to say but struggles to find the right words

Clarify your writing strategy to unlock business and career success.

Written-For-You

Copywriting

You work in a communications team or an organisation...

That knows the value of high-quality content but doesn't have enough writing time

Let me do the heavy lifting for you and write tailored, strategic content to support your message.

Write-It-Yourself

Writing Training

You love writing - or simply need to write for work...

But find you're writing slowly and hope you'd be more eloquent with your words

Join writing training to elevate your writing skills and get better content out faster.

Strategic writing in action:

Hear it from happy clients

“Working with Pauliina has changed everything in my marketing. Thanks to her help, I understand how to structure my campaigns and nurture clients.

She breaks everything down into bite-size pieces and guides her clients throughout the process. It is one thing to give advice and another thing to help a client accomplish the advice and that is what I have appreciated most about working with her.”

Andrea Trank

Heaven Lane Healing & Creative Arts

“Pauliina delivered a wonderful workshop for the B-Inspired Mastermind community.

Community members typically find it hard to create targeted content and make a realistic and simple plan, but Pauliina combines theory, best practices and exercises in a way that allows the participants to implement their learnings and apply the information directly to their business!

Mandy Bronsil

B-Inspired

“Pauliina played a crucial role in helping us elevate HR Vaud’s LinkedIn content strategy to new heights.

With her strategic superpowers, Pauliina swiftly distilled the unique essence of our association, transforming our feed into a captivating and diverse content stream. In just over six months, she helped us increase our follower count from 4,000 to 5,000. What’s even more noteworthy is that she established a consistent publishing schedule that our in-house team could seamlessly take over and continue with enthusiasm.”

Silvina Layani

HR Vaud

“Pauliina’s help in copywriting was like a breath of fresh air on our content. Looking at things from a new perspective, she captures the brand message and tone of voice easily. Working with her has helped our team communicate our mission  in a clear and engaging way.”
Sarah Meier

Founder & CEO, parents@work

Strategy guidance, content or training?

The right next step is different for everyone…

How I became a writing strategist:
From Journalism to Copywriting and Beyond

I’ve always been passionate about writing, scribbling on diaries, participating in short story contests and editing magazines from a young age.

Bizarrely, though, being a copywriter or a communications professional never made it onto my dream job list.

Indeed, it took me a few detours to become a mission-driven word wizard.  Each of those detours taught me important skills:

  • Working as a journalist taught me to do background research and tease out interesting stories in interviews.
  • Working as an editor equipped me with the special skill to clarify any messy text and turn complex topics into understandable articles.
  • Working in corporate communications and PR gave me an important lesson in turning quality content into consistent business results.

But what was the nudge I needed to become an entrepreneur?

Pauliina Rasi, a copywriter and trainer, reflects on her professional path in copywriting

What does strategic writing look like:
My Latest Work

Portfolio Copywriter Pauliina Rasi Website and SEO Collaborative Art
Portfolio Copywriter Communications Consultant Pauliina Rasi LinkedIn Content Professional Association HR Vaud
Portfolio Copywriter Pauliina Rasi Newsletter Concept Recourse Nonprofit Organisation Think Tank
Portfolio Copywriter Communications Consultant Pauliina Rasi Ebook Social Value Organisation Start-up Whatimpact.com
Portfolio Copywriter Pauliina Rasi Client Case Study Technology Start-Up TeamUp
Portfolio Copywriter Pauliina Rasi Website Translation Adaptation English Studio Masini Architecture

Turn your words into career and business success!

From "Written-For-You" to "Write-It-Yourself", take your business and career to the next level.

Turn your vision into reality!

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