Writing training that lights up your keyboard

Elevate your content creation skills and set your team up for success with practical workshops, programs and tailored training.

Upcoming Content Skills Workshops

November 11

Write Posts That Sell

Good content doesn’t always equal content that sells. Learn through real-life examples how to write posts that move your business forward.

⇒ On Monday, November 11, 9-11:30 a.m.

⇒ In-person in Nyon, Switzerland

⇒ CHF 55

⇒ In collaboration with the B-Inspired Masterminds community. 

November 18

About Me or About You?

Rewrite your “About Me” page so it speaks straight to your readers and nudges them to work with you!

⇒ On Monday, November 18, 3:40 p.m.

⇒ Online.

⇒ CHF 97.

⇒ Co-working session on Friday, November 29.

December 2

Rock Your Content in 2025

Make 2025 the year when content grows your business and career! We’ll set up an annual content plan that helps you succeed and reach your career and business goals.

⇒ On Monday, December 2, 3:40 p.m.

⇒ Online.

⇒ CHF 97.

⇒ Co-working session on Friday, December 13.

January 20

Ready, Steady, Newsletter

There’s one channel that helps you reach consistent results amidst the ever-changing online marketing landscape: email marketing. Set up a lead magnet, landing page and nurture sequence and takes your email marketing to the next leve.

⇒ On Monday, January 20, 3:40 p.m.

⇒ Online.

⇒ CHF 97.

⇒ Co-working session on Friday, January 31.

“I joined Pauliina’s ‘Crystal Clear Communication Strategy Workshop’ and really liked the process she took us through! Pauliina provided clear guidance and direction throughout the workshop. I definitely got more value than I expected and was impressed by her mastery. “

Eric Fingerhut

Founder & Career Coach, Career Steps

“Pauliina’s empathetic approach provided invaluable guidance, helping me navigate through uncertainty (and overwhelm!). With her support, I gained clarity, practical starting points, and a roadmap for progress.

Jody Weima

Founder & Host, Maheegan Retreats

Self-study programs & Tailored offers

Step-by-step programs and tailored training series develop your and your team’s strategic content skills faster.

Make your content work for you

What kind of content do you need to grow your business and reach your audience? This 3-class program helps you navigate those choices quickly and effortlessly. 

You will:

  • Gain clarity on your key message to communicate your value clearly.
  • Find core topics that allow you to reach the right people.
  • Create a content creation routine that makes sticking to your plan easy.

It’s an ideal choice for solopreneurs and aspiring entrepreneurs to set your communication up for success!

Tailored training

You already have an amazing team that contributes to your communications and wants to keep their skills at a high level! Through tailored training sessions and series, we can address, among others, the following topics:

  • Strategic communications skills to sharpen the message and ensure the content gets noticed. 
  • Writing and storytelling skills to enable your team to write even greater content in the future.
  • Platform understanding to familiarise your team with ever-changing digital platforms.

Get in touch to create a tailored training session or series to support your team in their skills development!

“Pauliina is an experienced, resourceful and generous communications expert, and I can only recommend her. She not only supported several entrepreneurs in the SINGA programs in defining the communication strategy for their small businesses, but she also supported me personally and my team in defining how to create valuable content, plan and reach our communication goals!”

Elody de Brito

Director, SINGA Switzerland

Pauliina delivered a wonderful workshop for the B-Inspired Mastermind community.

Community members typically find it hard to create targeted content and make a realistic and simple plan, but Pauliina combines theory, best practices and exercises in a way that allows the participants to implement their learnings and apply the information directly to their business!

Mandy B ronsil

Founder, B-Inspired

“Pauliina’s program helped us rebrand and redesign our website and decide which social media channels were the most relevant for us. Now our website traffic has increased tremendously, and we get new newsletter subscribers every day. Our network keeps growing and Loopi’s concept gets more and more attention.

Simone Köchli

Project & Community Management, Loopi

“Pauliina is a no-nonsense leader who is both clear in her guidance and extremely professional. Besides all the valuable communications strategies, her program gave me the confidence to follow my vision with my brand. I can warmly recommend her.”

Riikka Olli

“I find Pauliina to be extremely knowledgeable in the space of communications, especially as related to marketing strategy and very able to present how applications could be used in a succinct and impactful way. She inspired me to apply immediately my new learning to several projects. I am happy to endorse her capabilities as an expert resource and a great communicator.”

Fran Strickland

Profitability Expert, VeroLead

“Pauliina effortlessly puts participants at ease, fostering an environment where they feel encouraged to share both their successes and uncertainties. I find Pauliina’s expertise and engaging approach not only helpful but truly inspiring for anyone seeking a positive and empowering start (or boost) on their social media journey!

Sopna Pellaton

Laser-sharp website writing or strategic social media skills?

Sharpen the skills that help you reach your goals!

Uplevel your social media game and never lose another follower to competition again.

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