Pauliina With 2 “I”s
impactful communication for
small businesses with mighty missions
“But I Don’t Have Time!” Is It True – or Are You Just Planning Your Content Creation Badly?
Lack of time – a legitimate reason to push back writing your next post or an excuse for lazy prioritisation? Meet the “Brick and Mortar” strategy for content creation.
Trendsetter, Visionary or Curator: Which Is Your Writer Type?
Finding your writer type aligns your content with your goals. Discover yours for tailored writing tips to turn your words into results.
Four Seasons of Content Writing
Writing about your work can not be a year-round August. Balance your strategy by adding these seasons to the mix.
Three surprising alternatives to content planners
What would your content look like if you tossed away your to-do list and planner? These three gentle strategies reignite my inspiration better than any planner template.
LinkedIn Content That Stands Out
How to successfully build your brand and presence on LinkedIn? Follow the guidance of LinkedIn Treasure Chest – Part 2!
15 things to say or do to your inner critic
Navigate self-doubt with style and write about your work and proudest accomplishments without your inner critic getting in the way.
Communicate about Membership Changes without Losing Clients
Your toolkit to communicate about service changes while keeping your loyal customers.
LinkedIn Company Profile – Treasure or Trouble?
Is a LinkedIn Company profile worth the trouble for a small business, consultant or professional?
welcome! i'm pauliina
Here, on the blog, I share practical tips and actionable strategies for entrepreneurs who want to reach their dream audience and grow their business through quality content. Let’s dive in!
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When Write-It-Yourself Is Not Enough…
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