Blogging - Pauliina Rasi Communications

5-minute Content Ideas for Bad Content Creation Days

by Pauliina Rasi | Apr 10, 2024 | Blogging, Content Creation, Social Media

A gap in your content plan and a bad writing day at the same time? No reason to panic: here are 15 ways to avert a disaster. What content to write on a day when your content plan has a yawning gap and you wouldn’t have time or energy to write anything? This happens to...

Blog or Newsletter? Choose the Right Content Format for Your Marketing

by Pauliina Rasi | Jan 25, 2023 | Blogging, Content Creation, Newsletter, Uncategorized

Which content format works best for your business, goals and audience? Here’s a checklist to guide your choice! How do I choose the best content format for my ideas? Sometimes I wonder whether a blog post or a newsletter would be a better fit. On social media, I...

Confessions of a business blogger

by Pauliina Rasi | Sep 21, 2022 | Blogging, Content Creation, Entrepreneurship

Writing 100 blog posts taught me to rise above embarrassment, spell my own name and know when to break the rules and when to obey them. It came so close that this blog post would never be published. A few weeks ago I was browsing through my blog archives, when a...

Does Business Blogging Still Make Sense in 2022?

by Pauliina Rasi | Jan 19, 2022 | Blogging, Strategy

Blogging still has a solid place in ambitious businesses’ content marketing. Follow these trends to keep your blog relevant in 2022. “Is blogging still relevant?” “Is blogging a thing in 2022?” “Is blogging finally dead?” When I started researching this blog post...