How to successfully build your brand and presence on LinkedIn? Follow the guidance of LinkedIn Treasure Chest – Part 2!

How to create LinkedIn content that sounds and looks like you and helps you move towards your professional goals?  

Especially as the platform grows and develops at an unforeseen pace, many professionals and entrepreneurs feel confused, stressed and at times defeated in front of the changes. I get more and more LinkedIn-themed questions with the same gist: How to stay ahead of the curve and create content that succeeds while staying true to your values?

LinkedIn Treasure Chest published last year answered four core questions about the platform, and in this Part 2, we’ll dive into six more! From finding the right posting time to negotiating the balance between personal and professional content, here are my best tips for using LinkedIn content for your professional growth. 

Read More: LinkedIn Treasure Chest – Part 1

When to publish LinkedIn content?

What is the best time to publish content on LinkedIn? Find the right moment for you – and your audience – to maximise engagement and impact. 

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How to start a LinkedIn post?

The first words and lines are more important than any other element of your post. If you fail to grab and keep your reader’s attention, they scroll to the next message and never see the rest of your post. Follow these strategies to earn the click on “More”!

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Is there space for personal content on LinkedIn?

One of the most common questions I hear about LinkedIn these days is “Is LinkedIn becoming the new Instagram? People like connecting with people, so it makes sense to publish a few more personal posts every now and then. But how to find the right level of personal, so as not to hurt your professional brand?

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How much promotion is too much?

Professionals and entrepreneurs use LinkedIn to promote their expertise, brand and business. There’s nothing wrong with that, but can promotion get excessive? Yes – both too much and too little promotion can hurt your goals. Learn how to walk that tightrope:

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Five guaranteed content formats for LinkedIn

Not all content is created equal. Leverage the right content formats to get your message across and in front of more eyes on LinkedIn. Here are five content types that are performing well right now.

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“About” section missteps to avoid

How to write a LinkedIn “About” section that guides people to get in touch with you about new job opportunities and business projects? Avoid these underwater rocks and polish your “About” section.

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But the biggest question of all is…

Despite the best tips and strategies, you’ll still need to find time to create all that content. Download the training “Build Thought-Leadership on LinkedIn on a tight schedule” and learn from a real-life client case study, how a busy professional finds time for a consistent LinkedIn presence. 

Uplevel your social media game and never lose another follower to competition again.

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