September, 2021 - Pauliina Rasi Communications

Facts tell, stories sell – but how much storytelling is too much?

by Pauliina Rasi | Sep 22, 2021 | Content Creation, Strategy

Storytelling has a lot of buzz in the content marketing world. Let’s look at a case study to find the right balance between telling and selling. Let me start by telling you a story. Last spring I was feeling impatient. Worried. Scared, even. Covid-19 vaccine had...

Grow Your Audience Through Guest Blogging

by Pauliina Rasi | Sep 8, 2021 | Comms, Content Creation, Strategy

Guest blogging: waste of space and time or a precious way to build thought-leadership and brand recognition? Let the debate begin. Guest blogging’s fans defend the act as an affordable way to improve website SEO, boost brand recognition and grow the audience. Critics,...