You shouldn’t be present on all social channels. Here’s how to choose one(s) that are perfect for just you and your company. Last week we started talking about strategy and how to decide where to be present. What did you decide? Now we’ll have a look...
If you have a small team – or you’re a one (wo)man show, you need to be strategic about your communications resources. But how do you choose what to do and what not to do? This is one of the most frequently asked questions I get when discussing strategy...
Good job, your text is done! After publishing, you should take these five steps to make sure as many people as possible see your masterpiece. We are coming to an end with our Become a Word Wizard series. During these last few months together, we’ve covered choosing...
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