December, 2021 - Pauliina Rasi Communications

How B2B copywriting differs from B2C writing (and does it?)

by Pauliina Rasi | Dec 15, 2021 | Content Creation, Strategy

B2B and B2C copywriting are much closer to one another than you might think. Here are four reasons why. “I hired a copywriter without checking if he was specialised in B2B writing”, confessed a fellow entrepreneur to me recently. “It didn’t go well”, she...

52 Content Ideas for 2022

by Pauliina Rasi | Dec 1, 2021 | Content Creation, Strategy, Tips & Tricks

Your content calendar for 2022 is about to get filled up with blog, social media, audio and video ideas! Fresh content marketing ideas won’t dry up in 2022 if it’s up to us! Pick your favourites from these 52 ideas that cover blogs, social media, as well as audio and...