Pauliina with 2 “I”s
Impactful Communication for Small Businesses with Mighty Missions
5 questions everyone hiring help should ask (but they forget!)
Where to start a successful collaboration with a freelancer? By reading this guide!
Secrets to Content Outsourcing – Revealed
Follow this simple flowchart to find out whether your next comms project should be outsourced, done in-house or forgotten entirely!
Four Hot LinkedIn Questions Answered!
From post length to the etiquette of emojis, your LinkedIn dilemmas are now resolved.
Content Marketing Is Like…
Going to the toilet, getting too intimate with your weather app, having a pet – or nutrition supplements!
Pomodoro Technique for Content Creation: 3 Strategies to Try!
The Pomodoro technique is the saviour of procrastinators and anyone too busy to wait for inspiration.
LinkedIn Company Page: A Soft Compromise or Hard-core Converter?
When juggling dreams and realities, many companies opt for soft compromises for their LinkedIn company pages: they set up a page but never use it to its full potential. Is your LinkedIn business page one of them?
LinkedIn Company Page Non-negotiables: 7 Essentials to Update
Time to update and upgrade your LinkedIn company profile! In this first part of the series, we’ll look into six LinkedIn business page basics to fine-tune and attract more of the right people to your brand.
LinkedIn Company Page: 5 Ways to Make It Shine
Whether you’re running a one-(wo)man-show, a communications team or a nonprofit organisation, LinkedIn company pages have something in store for you.

welcome! i'm pauliina
Here, on the blog, I share practical tips and actionable strategies for entrepreneurs who want to reach their dream audience and grow their business through quality content. Let’s dive in!
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When Write-It-Yourself Is Not Enough…
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