Pauliina with 2 “I”s

Impactful Communication for Small Businesses with Mighty Missions

2-step Formula to Create a Message that Resonates

by Guest Writer | Jun 2, 2021 | Guest Post

How do you craft a presentation that grabs your audience’s attention and captivates them until your very last word? Public speaking coach shares her proven 2-step formula to creating a presentation that resonates.

12 tips for successful communication for small businesses

by Pauliina Rasi | May 19, 2021 | Comms, Content Creation, Entrepreneurship

Learn from the best and implement these 12 tips from successful small business owners.

Does your value proposition bore your audience?

by Pauliina Rasi | May 5, 2021 | Comms, Content Creation

Value proposition is the cornerstone of your business communication. How to create one and use it as a tool to create intriguing content that builds businesses?

Call-to-Actions: Everything You Need to Know

by Pauliina Rasi | Apr 22, 2021 | Comms, Content Creation

What is a Call-to-Action, why do you absolutely need one and how to draft a perfect one? These and five other questions answered about CTA’s What is a CTA? CTA is an acronym for Call-To-Action. Call-to-Action is that part of your content - blog post, podcast, social...

The Sign That Your Marketing Relies Too Heavily on Social Media (And How to Fix That)

by Pauliina Rasi | Apr 8, 2021 | Comms, Content Creation, Strategy

Social media is an important and powerful tool of communication - but not always the best one for small businesses. This is how you know if social media is carrying too much weight on your marketing and what to do instead. What was the first marketing project you set...

5 Content Mistakes that are Really Easy to Fix

by Pauliina Rasi | Mar 24, 2021 | Comms, Entrepreneurship, Strategy

Are you making one of these common – but very fixable – mistakes in your content creation?

6 things every business website needs

by Pauliina Rasi | Mar 12, 2021 | Content Creation, Strategy, Website

Create a professional website with these six elements you absolutely need.

10 Questions Answered – How to Guarantee Your Content Gets Results

by Pauliina Rasi | Feb 25, 2021 | Comms, Entrepreneurship

Create content that doesn’t only get seen but that also grows your business.

Blog on Effective Communication and Content by Pauliina Rasi, Pauliina with 2 Is

welcome! i'm pauliina

Here, on the blog, I share practical tips and actionable strategies for entrepreneurs who want to reach their dream audience and grow their business through quality content. Let’s dive in!