Pauliina With 2 “I”s
impactful communication for
small businesses with mighty missions
5 Reasons to Create a Content Plan Today (The Best One: It will save you so much time!)
What only takes around 30 minutes to create but saves you hours every week? A content plan!
9 strategies to highlight your expertise without being sales-y
Sharing your products and services should be a part of your content mix. With these 9 ideas you can do it without sounding like a salesperson.
6 books that will re-energise your brain in summer heat
Looking for something to read in the sun that still stimulates your brain? These six books are on the top of my reading list, some of them for the second time.
5 proven strategies to make sure everyone reads your blog article
If you want people to read your blogs, polish your first lines. Here are five strategies to grab your readers’ attention!
Five matches made in heaven – for your Social Media
Focus on one or two social media channels instead of juggling all of them at the same time. Choose well – and pair them up well to boost your visibility.
Media Kit ABC for Small Business Owners
Draft a media kit that supports your story and piques the media’s interest.
How coronavirus enhanced my life as an entrepreneur
Coronavirus turned almost everything upside down in spring 2020. But it had four major positive effects on my business.
Why you shouldn’t waste your time on a press release (and what to do instead)
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead.
welcome! i'm pauliina
Here, on the blog, I share practical tips and actionable strategies for entrepreneurs who want to reach their dream audience and grow their business through quality content. Let’s dive in!
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When Write-It-Yourself Is Not Enough…
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