Pauliina With 2 “I”s
impactful communication for
small businesses with mighty missions
4 things every new entrepreneur should know about communication
There are 4 very common mistakes most entrepreneurs make when starting to tell the world about their company. Find out how you can avoid them.
How to choose your social media channels?
You shouldn’t be present on all social channels. Here’s how to choose one(s) that are perfect for just you and your company.
How to choose the right platform?
If you have a small team – or you’re a one (wo)man show, you need to be strategic about your communications resources. But how to choose what to do and what not to do?
Become a Word Wizard part 7: What do you do right after you’ve finished your text?
Good job, your text is done! After publishing, you should take these five steps to make sure as many people as possible see your masterpiece.
10 content ideas for you to steal and make yours
Running out of content ideas? Download my brand new checklist with 10 content ideas for your blog.
Become a Word Wizard, Part 6: 5+1 ways to repurpose your blog post
Writing a blog post takes a lot of work. Once you’re done, transform your post into 6 other pieces of content to share with your followers.
8 questions that help you find the perfect copywriter
There are times when the best writing comes from somebody else’s pen. But asking for help can be difficult! Here are 8 questions and answers that help you to find the perfect copywriter for you and to manage the process elegantly.
Don’t wait too long – You might need a copywriter right now
Small business owners wait too long before asking for help. But when is it a good moment to hire a copywriter – and when is it not? Here’s my take on the topic.