October, 2022 - Pauliina Rasi Communications

How powerful brands can plan for bad publicity

by Pauliina Rasi | Oct 19, 2022 | Comms, Strategy

When your brand grows, the risk of bad publicity increases. Prepare for that day to sail through the storm with ease and without fear. Parenting is a good school for crisis communication and reputation management. I shared the story of my daughter and the wine glasses...

Write for your readers’ both brains

by Pauliina Rasi | Oct 5, 2022 | Content Creation, Strategy

Your reader is craving both emotion and reason. Balance both elements to avoid clickbaits and keep your followers coming back. When you see a clickbait headline, what happens in your brain? Your curiosity peaks, emotions flare up, prejudices kick in. You can’t wait to...