Grab here 15 tips for positioning yourself or your organisation, creating content with AI and building authentic communities that get their voices heard.

I’ve said this before, but I’ll say it again: the best ideas, questions and observations always come from my community.

That is (one reason) why I loved the Content Comeback Party at the beginning of the autumn semester! Coming together with other professionals, entrepreneurs and creatives to discuss our content goals, share issues and brainstorm solutions helped us all plunge forward and create more focused, high-quality content for your networks. 

But not everyone could join, so I wanted to share some of the golden nuggets that came up in conversations. Here you go: 15 questions and answers to help you and your team get your content in front of more of the right people this fall.

Content Writing Questions about Positioning Yourself

❓How to communicate consistently when leading a portfolio career with many hats, or when shifting from one industry to another?

➡️ To keep your message consistent, think about the common denominator all your activities share, or the common denominator between your past career and the future. Communicate from that perspective: it can be about your values, your mission, or another common factor that all your career steps share.

❓Which link should I use on my LinkedIn profile when I have many activities?

➡️ Consider creating a LinkTree page: it’s like a super simple landing page where you can guide people in different directions. Then you can guide everyone to the LinkTree page and let them choose the path to follow!

❓How to build credibility and improve visibility when working in a very niche industry, where it’s very difficult to gain traction?

➡️ Look around you: are there organisations, other companies or actors who share your goals? Tag their accounts and engage with them to generate more visibility for you both (or all). If they are open to conversation, build a shared content strategy that helps you build momentum without creating tons of new content. 

Content Writing Questions about Gaining More Traction

❓How to generate more traction on your posts? People see my content but don’t react: how to change that?

➡️ It all starts from the basics: publish content regularly and focus on the value they create to the readers, listeners and watchers. To improve things, try these two things:

1. Emphasise regularity. When you post always at the same days, people start to expect your content, even if it’s not very frequent.
2. Leverage the personal touch. People connect with people, so interlace your value-focused posts with more personal updates that typically get more comments and reactions. Try posting the personal post first, and the value-add post the following day, to maximise the visibility. 

❓How to encourage people in your team to share your posts and content?

➡️ Team power is golden: the faster your content gains traction, the better it typically is. Make sharing and commenting easy by creating post templates or inviting people to share your post without their own comments. For comments, you can suggest talking points, making it fast and practical for your team to join in on the conversation.

❓When my company posts a LinkedIn job opening, our visibility skyrockets. How can we leverage this visibility for our other content?

➡️ Create a plan around the job posting: A series of posts that ride on the visibility wave created by the job posting. For example: a poll fostering engagement, a post communicating your company’s key value and a behind-the-scenes update with your team members.

Content Writing Questions about the Writing Process

❓Is publishing content three times a week enough?

➡️ This is the classic “How long is a piece of string” question, but in short: Very likely yes. For expert-driven entrepreneurs, like consultants, and many professionals, publishing twice or three times a week is enough to create regularity. Even once a week can be a good starting point, especially if you’re starting out or don’t have time for more for now.

❓ How can I rein in my content ideas when I have so many? I don’t have time to implement them all!

➡️ Think about creating a content series: choose one overarching theme and fit several of your ideas under that umbrella. It will tie different topics together, making them seem more logical to your audience while allowing you to get more of your great ideas implemented.

❓ I never have enough time to write content. How can I still publish posts regularly?

➡️ Cap the time you spent on content writing. Instead of setting yourself a goal of writing three weekly posts, for example, give yourself a time budget of an hour or two (depending on how long you have). Then complete as many posts as you can: that will be your publication frequency until the next writing session!

Content Writing Questions about Writing Tools

❓What are the best scheduling tools to pre-schedule and publish content regularly?

➡️ Keep things simple and look at the tools you already have at your disposal: most social media platforms have their built-in scheduling tools. If you work on Meta platforms, such as Facebook and Instagram, you can schedule your content across channels via the same scheduler. LinkedIn, on the other hand, has its own scheduling tool. After the built-in tools, look at content creation and planning tools you’re already using: for example, Canva has a content scheduler, too.

❓How to use AI tools strategically (and not just have ChatGPT write my next post in a totally generic tone…)

➡️ Try this strategy one Partygoer shared: Give ChatGPT – or the generative AI tool of your choice – your best-performing posts and ask it to give you ideas that leverage the same strengths. You can also use the same principle to improve your drafts: Share your ideas with the tool, give it your best-performing pieces as a reference and ask it to fine-tune your drafts based on what has worked before. 

❓What are the best tips for getting an event update post out fast?

➡️ Record your observations and thoughts right after the event as a voice memo. The voice memo can be turned into text that becomes your first draft! Remember: an event update can well be published in the few days that follow – it’s not mandatory to get it out as soon as you leave the venue.

Content Writing Questions about Email Content

❓What are the key pieces of information to include in a welcome email sequence? I want to keep things simple and not bombard my subscribers with multiple messages.

➡️ The welcome sequence should include three core elements 

1. The freebie people signed up for (obviously).
2. A short introduction to you and your work.
3. An invitation to take the next step. Think about the direction you want to guide people in – and make that next step as small as possible!

How to get back on track with a newsletter after a holiday break?

➡️ Acknowledge the break and share what’s been happening in your life since you last connected with your community! Especially after a common holiday season, your readers can probably relate to taking things slow for a while. You can also use the opportunity to share your upcoming events, news and updates. 

❓When building a freebie, what should you take into account?

➡️ Think about the journey you’re taking your reader on: When they land on your freebie, what are the questions they are asking? Try to focus on obstacles or struggles that are quite common and that people need to solve before purchasing your paid offer. This way, they’ll be primed for making a purchase decision when the time comes. 

Psst! We’re talking about emails in the Content Circle Plus workshop in October. Join us to learn whether you need an email list and what the alternatives are if you don’t want to build one or if yours isn’t working!

Do you have a question, too?

Content Circle + is meeting weekly to help ambitious professionals and teams carve out more time for content creation. 

Join us for the Weekly Sessions on Tuesday and get your own writing and communication questions answered!