9 strategies to highlight your expertise without being sales-y
Sharing your products and services should be a part of your content mix. With these 9 ideas you can do it without sounding like a salesperson. Personal and professional content creation have one important difference. Do you know what it is? Your business content...
5 proven strategies to make sure everyone reads your blog article
If you want people to read your blogs, polish your first lines. Here are five strategies to grab your readers’ attention! The first sentence of any text is the critical one! You only have 2,7 seconds to catch your reader’s attention or they’re gone. Talk about not...
Five matches made in heaven – for your Social Media
Focus on one or two social media channels instead of juggling all of them at the same time. Choose well – and pair them up well to boost your visibility. Do you know what is the most common mistake I see beginning entrepreneurs make, when it comes to...
Media Kit ABC for Small Business Owners
Draft a media kit that supports your story and piques the media’s interest. I know, I know, just last week I argued that you should not waste your time on writing and sending press releases. And I have not changed my mind! While your chances to be noticed by the media...
Why you shouldn’t waste your time on a press release (and what to do instead)
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
Recent Comments