Blog or Newsletter? Choose the Right Content Format for Your Marketing
Which content format works best for your business, goals and audience? Here’s a checklist to guide your choice! How do I choose the best content format for my ideas? Sometimes I wonder whether a blog post or a newsletter would be a better fit. On social media, I...
Consistency in content marketing during holiday season – what does it look like to you?
Take a content marketing break – or not to? Consider these 12 strategies that allow you to have your Christmas chocolate and eat it, too. What is your strategy with content marketing during the end-of-the-year break? Many ambitious service businesses and...
Content plan for the next year
5 questions and answers to make 2023 the year when your content grows your business. Have you started working on your content plan for the next year yet? While 2023 can feel like a distant thought, now is actually a great moment to start thinking about your content...
Write for your readers’ both brains
Your reader is craving both emotion and reason. Balance both elements to avoid clickbaits and keep your followers coming back. When you see a clickbait headline, what happens in your brain? Your curiosity peaks, emotions flare up, prejudices kick in. You can’t wait to...
Confessions of a business blogger
Writing 100 blog posts taught me to rise above embarrassment, spell my own name and know when to break the rules and when to obey them. It came so close that this blog post would never be published. A few weeks ago I was browsing through my blog archives, when a...
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