6 + 1 Creative Lead Magnet Ideas To Attract High-Ticket Clients
High-profile clients appreciate free downloadables, too. This is how to level up your freebie game to attract amazing clients looking for high-ticket offers. Nah, list-building and lead magnets are so 2010’s. They are for small B2C brands only. They won’t...
Maximizing the Benefits of AI Writing: 5 Intelligent Strategies to Use ChatGPT
Learn how to use ChatGPT intelligently and reap the benefits of AI writing. Two weeks ago, I wrote about what it felt like, as a professional writer, to have AI write my blog for me. The experience, and the LinkedIn discussion that followed, made it clear that...
ChatGPT: 3 Reasons to Love and 3 Reasons to Fear AI Writing Tools
I took ChatGPT out for a test ride. Can AI-enhanced writing save time-poor entrepreneurs and content marketers or is it going to ruin us all? Can ChatGPT, the AI writing tool, be a hero that saves busy entrepreneurs and content marketers and helps them create...
Blog or Newsletter? Choose the Right Content Format for Your Marketing
Which content format works best for your business, goals and audience? Here’s a checklist to guide your choice! How do I choose the best content format for my ideas? Sometimes I wonder whether a blog post or a newsletter would be a better fit. On social media, I...
Consistency in content marketing during holiday season – what does it look like to you?
Take a content marketing break – or not to? Consider these 12 strategies that allow you to have your Christmas chocolate and eat it, too. What is your strategy with content marketing during the end-of-the-year break? Many ambitious service businesses and...
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