Facts tell, stories sell – but how much storytelling is too much?
Storytelling has a lot of buzz in the content marketing world. Let’s look at a case study to find the right balance between telling and selling. Let me start by telling you a story. Last spring I was feeling impatient. Worried. Scared, even. Covid-19 vaccine had...
Grow Your Audience Through Guest Blogging
Guest blogging: waste of space and time or a precious way to build thought-leadership and brand recognition? Let the debate begin. Guest blogging’s fans defend the act as an affordable way to improve website SEO, boost brand recognition and grow the audience. Critics,...
Leverage This Summer to Amplify Your Communication
Does your business slow down in the summer? Grab the opportunity to plan and create content that rocks the rest of the year. “Should I pause my content creation for the summer?” a client asked me. “Many of my clients are on holiday anyway, and it seems...
The Sign That Your Marketing Relies Too Heavily on Social Media (And How to Fix That)
Social media is an important and powerful tool of communication – but not always the best one for small businesses. This is how you know if social media is carrying too much weight on your marketing and what to do instead. What was the first marketing project...
5 Content Mistakes that are Really Easy to Fix
Are you making one of these common – but very fixable – mistakes in your content creation? Content marketing is a great asset for small businesses: easy to get started, affordable to create, and brings your personality forward. Too often though, when...
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