Why stress about sticking to your content plan when your clothes are sticking to your skin? Tide over the hot days with these easy breezy content strategies. There’s something for all team sizes!
Summer is a tricky time for leaders and businesses that rely on quality content to build their presence: Team members are on holiday, and even followers seem to be less active. For some teams and entrepreneurs, the opposite is true: there’s high seasonal demand that limits time to spend on content creation.
Whichever is your and your team’s case (and size), I’ve something in store for you! Check out below the tailored tips and ideas on how to make the most of the summer time without burning yourself or anyone out.
These tips will also help you in times when you have less bandwidth to dedicate to communications matters or you want to switch things up!
Content Tips for One-person Wonders
Creating a credible brand through consistent posting is tough when you can only rely on yourself. Whether you’re a solo entrepreneur or a business pro boosting your career through brilliant posts, these tips will carry you through the summer months:
Fine-tune your writing routine
Creativity is as much science as it is magic. Re-evaluating and adjusting the way you approach content writing can save you plenty of time (and save you from plenty of frustrated hair-tugging). Follow this science-based method for finding a flow state faster and more reliably.
Fill your content bank with 5-minute posts
No one says good posts always need to be long! Choose your favourites out of these 15 content quickies. If you set your mind to it, you could get 12 done in an hour. That would fill your content bank up nicely, wouldn’t it?
Use the assets you already have
The easiest time-saver of all: repurpose existing content to create even more amazing stuff very fast. So many business leaders and entrepreneurs underuse their content assets and only use them once, when in reality, they could reuse the same ideas many times with minimal shifts. Don’t know how and where to start? Click the post below for ideas
Fresh Strategies for Small Affairs
Small teams of 2-5 people are often better off during the holiday season than solo affairs, as they can alternate responsibilities and take turns in posting. Remember that your freelancers and contractors count, too, and can carry some of the load! But it doesn’t mean content writing is always like surfing on gentle waves. Try these ideas to spice up your summer season:
Plan for a slow season
For small teams, focus and clarity are crucial. It’s not about working harder or more, but working smarter and pacing your efforts. Plan seasonably: maybe this summer and early autumn season are more about planting the seeds than harvesting?
Develop your brainstorming routines
Especially if you’re approaching or in the middle of the slowest season of the year, take advantage of it and switch up your routines. These different brainstorming and content planning routines help you gain fresh ideas and bring much-valued variety to your feed.
Give others a chance to shine
Are you always at the centre of your content, or the main content creator of your team? When heading over to holiday, give the reins to someone else: a team member or someone from another team, a freelancer or a fellow entrepreneur. Sounds scary? Check this blog for more ideas and guidance.
Next Level Ideas for Established Comms Crews
How about if you have a bigger team in place, or multiple people pitching in on your communications? I haven’t forgotten about you! Here are five ideas for you to test this summer:
Re-evaluate your outsourcing options
It’s tough to manage various communications projects at the same time, but it’s not obvious to pick projects to outsource successfully either. The Outsourcing Map comes to the rescue, helping you discern which projects to hold close and which to believe in the capable hands of other experts.
Amp up your AI team’s AI skills
AI tools evolve faster than many communicators can keep up with. How are your team’s AI skills? Check these four tools that I recommend – and many of my clients love!
Improve Client Communication
Communication and content aren’t the privilege of client acquisition communications: loyal clients deserve high-quality content! Summer is a great time to review existing client communications and prepare for the coming changes, such as membership and service changes.
And If None of These Speak to You…
Let’s wrap up by stating the obvious: it’s more than fine to take a few weeks to do less! If “doing nothing” sounds like the content strategy you and your team need right now, trust that instinct.
I’ll be here the whole summer, and you can find more practical, proven strategies in Content Creators’ Circle, my free bi-weekly newsletter.
See you there (or by the pool)!
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