6 steps to write (and re-write) the perfect About Me page
The “About Me” page is a not-to-miss chance to connect with your buyers. When was the last time you updated yours? What is your business website’s “About Me” or “About Us” section telling your readers? If it’s the...
Why you need a newsletter and how to start it (the easy way)
Every entrepreneur should have a newsletter. Here’s why – and how to get started. When I start talking with other entrepreneurs about newsletters, there are two reactions I often get. Number 1: Their eyes glaze and their gaze starts to wonder. They may not...
4 things every new entrepreneur should know about communication
There are 4 very common mistakes most entrepreneurs make when starting to tell the world about their company. Find out how you can avoid them. How many entrepreneurs are there? I’ve got good news for you: I’m kicking this year off with a brand new content...
How to choose your social media channels?
You shouldn’t be present on all social channels. Here’s how to choose one(s) that are perfect for just you and your company. Last week we started talking about strategy and how to decide where to be present. What did you decide? Now we’ll have a look...
How to choose the right platform?
If you have a small team – or you’re a one (wo)man show, you need to be strategic about your communications resources. But how do you choose what to do and what not to do? This is one of the most frequently asked questions I get when discussing strategy...
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