9 strategies to highlight your expertise without being sales-y
Sharing your products and services should be a part of your content mix. With these 9 ideas you can do it without sounding like a salesperson. Personal and professional content creation have one important difference. Do you know what it is? Your business content...
6 books that will re-energise your brain in summer heat
Looking for something to read in the sun that still stimulates your brain? These six books are on the top of my reading list, some of them for the second time. Reading is the number 1 summer activity for me. I’ve always been a bookworm, and when I was a kid, my mom...
5 proven strategies to make sure everyone reads your blog article
If you want people to read your blogs, polish your first lines. Here are five strategies to grab your readers’ attention! The first sentence of any text is the critical one! You only have 2,7 seconds to catch your reader’s attention or they’re gone. Talk about not...
How coronavirus enhanced my life as an entrepreneur
Coronavirus turned almost everything upside down in spring 2020. But it had four major positive effects on my business. Wow, what a ride these last eight weeks have been! On one hand, the time seems to have flown past me – and on the other hand the beginning of...
Why you shouldn’t waste your time on a press release (and what to do instead)
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
Recent Comments