Why you shouldn’t waste your time on a press release (and what to do instead)
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
You need one! + 4 other things you must know about blogging
Why do you need a business blog and how to get started? Our new blogging guide answers the most common questions. 1 Having a lifestyle blog is very different than having a blog for your company There was a time when blogging literally exploded. All of a sudden,...
Why you need a newsletter and how to start it (the easy way)
Every entrepreneur should have a newsletter. Here’s why – and how to get started. When I start talking with other entrepreneurs about newsletters, there are two reactions I often get. Number 1: Their eyes glaze and their gaze starts to wonder. They may not...
5 questions I ask myself at the beginning of the year
These five questions help me create my strategy for the next 12 months – in 1 day! Happy new year, everyone! I know I’ve talked about this before: I like beginnings and new starts, and the first week of January is of course unique in that regard. But being an...
4 things every new entrepreneur should know about communication
There are 4 very common mistakes most entrepreneurs make when starting to tell the world about their company. Find out how you can avoid them. How many entrepreneurs are there? I’ve got good news for you: I’m kicking this year off with a brand new content...
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