5 questions I ask myself at the beginning of the year
These five questions help me create my strategy for the next 12 months – in 1 day! Happy new year, everyone! I know I’ve talked about this before: I like beginnings and new starts, and the first week of January is of course unique in that regard. But being an...
4 things every new entrepreneur should know about communication
There are 4 very common mistakes most entrepreneurs make when starting to tell the world about their company. Find out how you can avoid them. How many entrepreneurs are there? I’ve got good news for you: I’m kicking this year off with a brand new content...
How to choose your social media channels?
You shouldn’t be present on all social channels. Here’s how to choose one(s) that are perfect for just you and your company. Last week we started talking about strategy and how to decide where to be present. What did you decide? Now we’ll have a look...
How to choose the right platform?
If you have a small team – or you’re a one (wo)man show, you need to be strategic about your communications resources. But how do you choose what to do and what not to do? This is one of the most frequently asked questions I get when discussing strategy...
Don’t wait too long – You might need a copywriter right now
Small business owners wait too long before asking for help. But when is it a good moment to hire a copywriter – and when is it not? Here’s my take on the topic. YES. When you already know what you want. Maybe you’ve drafted some versions yourself, you know your...
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