You must have heard about journaling – but have you ever leveraged it to create better content more easily? Guest writer, journaling expert Alexandra Badita shares her 5 top tips on journaling for content creators. 

“Hey mom, why did you read my journal?” is usually what people imagine when hearing about keeping a journal. 

Often there is a confusion between a journal and a diary, but they are completely different. Journaling is a great tool using writing to express your emotions and free your mind, leading to personal development, healing, and growth. 

But journaling brings benefits also on a professional level, too, when used with the right guidance and intention for successful results.

Using a leadership journal or a business journal is familiar to many top leaders around the world and the truth is that it can revolutionise your business on many levels. 

Implementing a journaling practice might seem daunting at first, but with consistent guidance, discipline and support, the results will soon appear.

When it comes to content creation, keeping a journal will save you so much trouble. With the right techniques, you can conquer writer’s block and get unstuck thanks to your journal, your source of information and inspiration. 

Here are 5 tips on how to use journaling in content creation:

  1.  Journal to Document Your Processes

When you launch a new product or service, keep a record of your steps in a journal. 

People love to get sneak peaks or behind the scenes, so you can use your notes to create content that builds up anticipation and generates excitement.

Also, once your launch is over, you can share the secrets that will help your customers feel special, more connected to your new product or service and ready to try it out.

  1.  Journaling in Personal Storytelling

Writing down obstacles and struggles in your business will help you get through them and see new perspectives. 

On top of that, including personal examples from your journey in your content will make your brand more human through vulnerability, and your audience will relate to you on a new level.

For example, although I post regularly on LinkedIn and the reach is always high, the article that got over 10,000 views in my feed was about my personal story with transformation and mental health.

According to science, a fact wrapped in a story is 22 times easier to remember. So would you rather hide or be memorable?

  1.  When Inspiration Hits, Keep your Journal Near

The journal I created has a section named “When Inspiration Hits”. Inspiration has a tendency to hit us when we least expect it, when we are engaged in other activities or, on the contrary, in an extremely relaxed environment.

That’s why it’s important to get all your fresh ideas out on paper before they fly away. Keep a journal handy at all times, or even just a small notebook. Alternatively, if you’re on the move, you can record voice notes and then transcribe them in your journal when you get to your desk. 

Our brain works in miraculous ways and there are many things that can trigger our senses or spark neural connections that lead to a new idea, therefore never underestimate the power of your inspiration and honour it when it shows up.

  1.  A Journal Stimulates Memory

Reading a book or listening to a podcast have become great resources for learning. But we rely so much on memory that we believe hearing the information once is enough.

Neuroscience shows that writing down quotes or main ideas from a new source will filter it better and help our brain make brand new neural pathways between the data input and the previously stored information in our long-term memory. 

Keeping a journal with the content you consume will help with creating new content. Building new copy can stem from stimulating your memory, starting with the foundation of what you already know and adding new angles and perspectives.  

  1.  Change The Lens through Journaling

Maya Angelou said that “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. And this applies to writing, too. You want to connect with your readers, you want to have an emotional bond and you wish they feel heard and seen.

For this, you might want to try this exercise in your journal: Write as if you were the customer. Imagine you are the end user and you are buying your service or product. 

Change the lens and see it from their perspective. How would you feel from the first interaction with your brand? 

What would you write in your journal after working with you or buying from you? 

Imagine giving yourself a testimonial. 

Now that you have experienced being in the shoes of your customers, your content will benefit from a fresh perspective or even fresh language.

Journaling has numerous benefits and leads to great results. The most difficult part is starting out, so just give it a try and use these tips to create better content more easily. 


Journaling and storytelling expert Alexandra Badita is the founder of the first Journaling Academy in Romania, co-founder of the international campaign Journaling in Schools, and podcast host at Live Your Impressivity® Show. Alex teaches entrepreneurs, business leaders, and children about the Art of Journaling. With a background in digital marketing, media and journalism, and additional studies in Neuropsychology and Journal Therapy Diplomas, Alex has published the journal “Impress yourself every day” and the book “Write Your Way To Happiness”. She has also spoken on stages in the US, Netherlands, Cyprus, UK, Albania and Romania. Her trademark brand Impressivity® by Alexandra has been featured in numerous magazines, TV shows, radio and podcast episodes all over the world. Learn more about her work: 

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