Would you want to create more video content but don’t know how? Guest expert Torrey Tayenaka shares 10 ways to get started.
In today’s modern marketing landscape, video is an increasingly popular and effective way to reach your target audience.
According to a recent study, 86% of companies use video as a marketing tool for their business. This statistic is expected to grow in the coming years as video becomes more and more accessible across all digital platforms.
An area where video sharing is becoming more and more prevalent is email marketing. Embedding video in email can help engage your subscribers better and stand out in a crowded inbox. In fact, including video in your email marketing can lead to higher click-through rates, conversion rates, and ROI.
In this article, we will explore the 10 best practices organizations can follow when incorporating video into their email marketing campaigns.
1. Introduce Yourself or Your Organization
If you are emailing someone who does not already know you, it is essential to introduce yourself or your organization in the video. This will help to build trust and credibility with the viewer from the start.
Video introductions can be as simple as a quick tour of your office or facilities or a short explanation of what your business does. You can also include a personal introduction from the company president or CEO. Doing so will help to humanize your organization and make it more relatable to the viewer.
2. Showcase Your Products or Services
If you are selling products or services, it is important to showcase them in your email marketing videos. By giving your subscribers a glimpse of what you have to offer, you will be more likely to pique their interest and encourage them to take action.
When showcasing your products or services in email marketing videos, highlight the benefits and features that would be most appealing to your target audience. This will encourage them to see your products or services as a solution to their needs or problems and give your brand a competitive edge.
3. Create a Sense of Urgency
Videos without a purpose are less likely to be effective in an email marketing campaign. In order to reach your subscribers and encourage them to engage with your brand, it is important to create a sense of urgency in your videos.
One way to do this is by offering time-sensitive deals or discounts. You can also highlight the limited availability of your products or services. Whatever approach you take, be sure to communicate a clear call to action so that your subscribers know what they need to do next.
4. Offer Giveaways or Contests
Another great way to encourage your email subscribers to watch your video is to offer giveaways or contests. This can be done by including a CTA in your video that directs viewers to enter your contest or giveaway.
Regardless of what you are giving away, be sure that it is something that would be of interest to your target audience. This will help to ensure that your corporate video production is well-received and generate the most engagement possible.
5. Use Customer Testimonials
Customer testimonials are a powerful way to build trust and credibility with your target audience. When prospective customers see that others have had success with your products or services, they are more likely to want to try them for themselves. It’s important to remember that your customers are more likely to be interested in videos that feature other customers like them.
When selecting customer testimonials for your email marketing video, be sure to choose those relevant to your target audience and highlight the specific benefits they experienced. This will help to show viewers how your products or services can address their needs and improve their lives.
6. Announce New Products or Features
If you have new products or features that you would like to promote, email marketing videos can be a great way to do it. This is especially true if you are launching a new product or service as it can help to generate buzz and excitement around your brand.
When creating videos to announce new products or features, be sure to give your subscribers a look at what they can expect. This could include a new product tour, an explanation of how it works, or a demonstration of its benefits.
7. Give Step-by-Step Instructions
If you have a product or service that requires some assembly or set-up, consider creating a video that provides step-by-step instructions. This can be a beneficial resource for your customers and can help to reduce the number of customer service inquiries that you receive.
When creating instructional videos, be sure to keep them short and to the point. You will also want to make use of visuals such as screenshots or images to provide a more effective demonstration.
8. Answer Frequently Asked Questions
Another great way to use email marketing videos is to answer frequently asked questions. This can help to address any concerns that your subscribers may have about your products or services and put their minds at ease.
When creating FAQ videos, be sure to cover all of the most important topics and address any objections that your customers may have. You will also want to keep your videos short and to the point so that viewers can easily find the information they are looking for. It starts with creating a powerful short video marketing script.
9. Generate Marketing Leads
If you are looking for a way to generate more leads, email marketing videos can be a great option. This is because you can include a CTA in your video that encourages viewers to sign up for your mailing list or request more information about your products or services.
When creating lead generation videos, be sure to focus on the benefits of signing up. You will also want to make the CTA as visible as possible and include it at the beginning and end of your video.
10. Drive Traffic to Your Website
If you want to increase the traffic to your website, email marketing videos can be a great way to do it. You can include a CTA in your video that encourages viewers to visit your site to learn more about your products or services.
When creating videos to drive traffic to your website, be sure to focus on why your site is worth visiting. You will also want to make sure that your website’s URL is prominently displayed in your video so that viewers can easily find it.
Get The Most Out of Your Email Marketing With Videos
Email marketing videos are a great way to engage with your subscribers and promote your products or services. By following these best practices, you can ensure that your videos are well-received and generate the most engagement possible.
About the Author
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, a training video production agency. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers.
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