Media Kit ABC for Small Business Owners
Draft a media kit that supports your story and piques the media’s interest. I know, I know, just last week I argued that you should not waste your time on writing and sending press releases. And I have not changed my mind! While your chances to be noticed by the media...
Why you shouldn’t waste your time on a press release (and what to do instead)
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
Turn any text into a story
How to transform any piece of text into a compelling story your reader cannot quit? When I was young, my parents subscribed to Reader’s Digest. It was an annual gift from my grandmother to my father, even though I am not sure if I ever saw my father reading it. But I...
You need one! + 4 other things you must know about blogging
Why do you need a business blog and how to get started? Our new blogging guide answers the most common questions. 1 Having a lifestyle blog is very different than having a blog for your company There was a time when blogging literally exploded. All of a sudden,...
The art of moving on after a crisis
Your 4-step plan to move on after a crisis & the best practices to take with you. Listen to the fourth part of “The Comms Cure to Covid-19” below. We’ve all seen this happening: when the pandemic grew bigger and came closer, the flood of information stormed in....
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