Social media is an important and powerful tool of communication – but not always the best one for small businesses. This is how you know if social media is carrying too much weight on your marketing and what to do instead. What was the first marketing project...
Create a professional website with these six elements you absolutely need. Creating a website and setting up a few social media platforms are usually the first steps when launching a new business. When working on a tight budget, many business owners set to the...
Content creation process has one crucial step that many entrepreneurs regularly omit.It doesn’t take a lot of time but when done right, it makes the rest of the content creation quicker and easier. More importantly, it helps you create better quality content that...
How to transform any piece of text into a compelling story your reader cannot quit? When I was young, my parents subscribed to Reader’s Digest. It was an annual gift from my grandmother to my father, even though I am not sure if I ever saw my father reading it. But I...
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