6 Steps to Successfully Outsource Your Content Creation
How to have someone else write for your business – even better than you would? Start with these 6 easy steps. Could someone else write for your business? Would an outsider be able to translate your team’s ideas into blog articles or videos? Capture your tone of...
New Year’s Resolutions for Communicators
Are you making communication resolutions for the new year? Pick your favourites from this list! New Year’s Resolutions divide people: Some of us jump on this chance to tell ourselves that the new year will be the best one yet, and seize the opportunity to strive to be...
How B2B copywriting differs from B2C writing (and does it?)
B2B and B2C copywriting are much closer to one another than you might think. Here are four reasons why. “I hired a copywriter without checking if he was specialised in B2B writing”, confessed a fellow entrepreneur to me recently. “It didn’t go well”, she...
52 Content Ideas for 2022
Your content calendar for 2022 is about to get filled up with blog, social media, audio and video ideas! Fresh content marketing ideas won’t dry up in 2022 if it’s up to us! Pick your favourites from these 52 ideas that cover blogs, social media, as well as audio and...
Lessons of a creative dry spell
It hits us all every now and then: a creative dry spell. I just didn’t think I would be affected. This is my story of getting out. A few months ago, my husband surprised me in an unusual condition. I was groaning in frustration and pulling my hair in...
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