How B2B copywriting differs from B2C writing (and does it?)
B2B and B2C copywriting are much closer to one another than you might think. Here are four reasons why. “I hired a copywriter without checking if he was specialised in B2B writing”, confessed a fellow entrepreneur to me recently. “It didn’t go well”, she...
52 Content Ideas for 2022
Your content calendar for 2022 is about to get filled up with blog, social media, audio and video ideas! Fresh content marketing ideas won’t dry up in 2022 if it’s up to us! Pick your favourites from these 52 ideas that cover blogs, social media, as well as audio and...
Lessons of a creative dry spell
It hits us all every now and then: a creative dry spell. I just didn’t think I would be affected. This is my story of getting out. A few months ago, my husband surprised me in an unusual condition. I was groaning in frustration and pulling my hair in...
Do’s & Don’ts of Content Series
On a good day, it’s like watching Breaking Bad on Netflix. On a bad one, more like hosting a far-away aunt who’s come to visit. What is it? Let’s talk about content series today. Like all of us, they have their good days – and the bad ones, too. In the...
The Ultimate Content Campaign Plan for Small Teams and Businesses
Even small businesses and communication teams – especially those – need content campaigns. Plan a content campaign that makes clients line up behind your door. Content campaign. Sounds good, but do I really need one? These words, more or less, were...
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