How to choose the right platform?
If you have a small team – or you’re a one (wo)man show, you need to be strategic about your communications resources. But how do you choose what to do and what not to do? This is one of the most frequently asked questions I get when discussing strategy...
Don’t wait too long – You might need a copywriter right now
Small business owners wait too long before asking for help. But when is it a good moment to hire a copywriter – and when is it not? Here’s my take on the topic. YES. When you already know what you want. Maybe you’ve drafted some versions yourself, you know your...
4 (free) apps I couldn’t do business without and how I use them
Writers can’t just write – unfortunately. With the help of these apps I can minimise the time spent on boring administrative tasks and put more time on what I love the most. The world is full of apps and solutions that are supposed to make our life easier,...
The magic formula to pitching your services
Pitching can be scary, but it’s only because you might not have the right tools. An expert reveals her secret. Yikes, I do not like to talk about myself. So why did I sign up to Biliana Vassileva’s Pitch yourself with confidence workshop? Because I wanted to learn how...
How I found out I had an ‘entrepreneur’s heart’
6 months in a fixed job – and back to freelancing. Why does it feel so good? I recently finished a 6-month part-time contract, out of my own will, to go back to freelancing and my own business full time. And it feels good – in spite of the loss of regular...
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